"Continuing his exploration of the organization of complexity and the science of design, this new edition of Herbert Simon's classic work on artificial intelligence adds a chapter that sorts out the current themes and tools -- chaos, adaptive systems, genetic algorithms -- for analyzing complexity and complex systems. There are updates throughout the book as well. These take into account important advances in cognitive psychology and the science of...

How our fast-forward minds make something out of nothing. From a healing placebo to a run on the bank, the self-fulfilling potential of expectations has been observed for years. But now neuroscientists and psychologists are beginning to solve the mysteries of our expectant brain and applying their findings to field ranging from medicine to sports to education. Mind over Mind explores the frontiers of expectations research, revealing how our brains...

Program Highlights Virtual reality is here, it's affordable, and it's changing business practices. Using virtual reality to influence, persuade and teach. How to turn today's video gamers into tomorrow's customers. Children in the U.S. spend twice as much time playing video games as they do reading. Virtual reality is their medium of choice. What does that mean for your business? To reach future employees and customers, organizations can leverage...

"Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on converting the natural methodology of creative thinkers throughout history to a formal method readers can teach and learn in a conventional classroom workshop...

"From dogs to gods, the science of understanding mysterious minds--including your own. Nothing seems more real than the minds of other people. When you consider what your boss is thinking or whether your spouse is happy, you are admitting them into the "mind club." It's easy to assume other humans can think and feel, but what about a cow, a computer, a corporation? What kinds of mind do they have? Daniel M. Wegner and Kurt Gray are award-winning psychologists...

"At the end of his first inaugural address, delivered to a nation deeply divided and on the brink of civil war, Abraham Lincoln concluded, 'We are not enemies, but friends. We must not be enemies.' Lincoln's words ring true today, especially for a new generation raised on political discourse that consists of vitriolic social media and the echo chambers of polarized news media. Michael Austin combines American history, classical theories of democracy,...

"A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut...

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused...

"Knowledge is a big subject, says Stuart Firestein, but ignorance is a bigger one. And it is ignorance--not knowledge--that is the true engine of science. Most of us have a false impression of science as a surefire, deliberate, step-by-step method for finding things out and getting things done. In fact, says Firestein, more often than not, science is like looking for a black cat in a dark room, and there may not be a cat in the room. The process is...

"Being the Person Your Dog Thinks You Are shows us how we can use science to become our best selves, using resources we already have within our own brains. Davies' book challenges and inspires us to approach the big picture while also staying mindful of the everyday details in real life. Davies proves why multitasking is bad for you, when a little unmindfulness can be good for you, how to best justify which charities to donate to, and how to hack...